Takeout copy
Copy audits and editing for small business owners
When your copy just isn’t quite there
Whether you wrote your own website copy, got a robot to do it for you, or paid a copywriter a couple of years ago, it's low-key embarrassing when the words in your business just won’t do what you want them to do. Your copy isn’t bad, it's just not quite good, either. So let’s work with what you’ve got to zhuzh up your writing.
In a takeout copy audit:
You keep the bones of your writing (we’re not re-inventing the wheel)
But we make it more effective (while still sounding like you)
So you have words on your website that you’re actually proud to show off
What do you get in a copy audit?
Your copy audited by a professional copywriter with:
Suggestions to add voice and personality
Structural and content edits to help your message land
Line edits for spelling, grammar and clarity
Bespoke brand voice and key messaging docs (full website only)
The copy audit process
We’ll start by getting a feel for your brand voice, audience and goals
Then I’ll drop your copy into a Google Doc and add suggestions and comments
You’ll have chance to ask any questions or push back on suggestions
Then you take your copy away and implement the changes on your site
“Helped me see what other people *should* be seeing from my website.”
— Lucy Critchley, @untold.creative
“I love how you've managed to extract sense from my ramblings.”
— Lorna Gilbert, @lornagilbertceramics
“To have my writing sound like me, but better was such an unexpected joy.”
— Delia Slucutt, @mixthedots
“It's worth a small investment to gain so much expertise.”
— Rachel Massey, @otherwaystowalk
Copy audits are perfect for you if…
You wrote your own copy (or GPT’d it), and it’s missing something but you can’t put your finger on it
Your website copy is looking a bit tired and you want to zhuzh it up but don’t know where to start
You’re launching something new and want to make sure your copy and messaging are spot on
You’re sick of looking at the same page of copy and just want a professional to check it over
Copy you can be proud of
A one-page copy audit in a Google doc with:
Structural notes for stronger storyselling
Content suggestions to get your message spot-on
Line edits for word choice and clarity
Website copy you can be proud of
A website copy audit with all the bells and whistles.
A call to understand your brand voice, audience, and goals
Takeout copy audit on four key pages
Bespoke brand voice and key messaging guide