Newsletter Copy Dates
The newsletter strategy session
Untangle the knots in your email marketing
You know the ones: when you’ve been wrestling with the same email sequence over and over again for days.
When you’ve got an idea for a brilliant newsletter you know your audience needs, but you can’t quite figure out how to make it work.
When you’ve been thinking for weeks (okay, months) that you should really start a newsletter, but you have literally no idea how to get going.
Newsletter strategy sessions give you a roadmap for email marketing
Talk your newsletter ideas over with a copywriter who knows email marketing
Come away with a clear plan for exactly what to send, when to send it, and who to send it to
So you can stop overthinking and just send the goddamn emails.
So, what do you get in a newsletter strategy session?
A thirty-minute one-to-one on a video call to brain dump your ideas, talk over your audience and goals, and see where email fits into your overall messaging and content strategy.
A bespoke email marketing plan, with a roadmap and resources for the next 3-6 months that works for your business and your audience. That might include: topics and subject lines, a bespoke newsletter template, a content repurposing plan, and a strategy for mailing list growth.
Space and grace to ask specific questions or push back on suggestions, then you take your plan away and implement it in your email marketing system with a free first month of Newsletter Club co-writing and accountability sessions.
“I took away a lot of useful information about the practicalities of arranging a newsletter and building a list.”
— Anon attendee at Grow & Nurture your Audience with Newsletters, @bdproducinghub
“I now have the confidence to make and implement changes to our approach in using newsletters in my organisation.”
— Anon attendee at Grow & Nurture your Audience with Newsletters, @bdproducinghub
A newsletter power hour is perfect for you if…
You have a list that you keep meaning to email, but whenever you think about it suddenly something more important comes up
You’re ready to start email marketing, but have literally no idea how to build a list or what to send
You’re launching something this year and you really need a plan to warm up your email list and prime them to buy
Untangle the knots in your email marketing
A thirty-minute one-to-one on a video call to talk your newsletter strategy over with a copywriter, and come away knowing exactly where to go with your email marketing next.
We will:
Brain dump all your ideas for email marketing
Go over your audience, goals, and overall messaging and content marketing strategy to see where email fits in
Plan a newsletter strategy for the next 3-6 months that works for your business and your audience
After the session, I will send you your bespoke email marketing plan, with a roadmap and resources for your next steps, which may include:
Topics and subject lines for your next 6-12 newsletters
A bespoke email template so you know exactly what to write in each one
Re-purposing strategy to use content on your blog and socials
Mailing list growth strategy, with ideas for lead magnets
Topics and subject lines for a welcome email sequence
Key messaging and brand voice documents, if required
