Happy customers
“A really good job without any hassle”
“It gave me a feeling of warmth and connection”
“It all brought me so much clarity”
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Copywriting, critiques, and power-hours
“The Copyshop gave me tons of ideas, and helped me see what other people *should* be seeing from my website.
I loved how simple it was to hand over my thoughts about the homepage of my website and in return receive lots of really well thought out notes of how I could improve it.
Zoe was prompt, gave excellent advice and made the whole process super straightforward.”
— Lucy Critchley, @untold.creative
“It's hard to find a good copywriter but I'm really impressed with Zoe’s work.
She gets the tone of voice spot on and understands what we need from an SEO perspective too.”
— Matt Haigh, @designjunkiestudio
“When I first read the copy it gave me a feeling of warmth and connection.
I love how you've managed to extract sense from my ramblings. It gave me the feelings I want my pots to provoke.
I love that Zoe could translate my dyslexic jumble of feelings and musings about my work into words that flow and stir similar emotions to the ones I feel when I’m designing and making in my studio.”
— Lorna Gilbert, @lornagilbertceramics
“The whole website makes much clearer sense, both to the reader and to myself.
I didn't realise how key copyediting is until now.
To have my writing sound like me, but better - a clearer communication of the message - was such an unexpected joy.”
— Delia Slucutt, @mixthedots
“I really loved Zoe’s tone of voice, and the way she conducted the interview was spot on.
She’s a wonderful interviewer and writer and its lovely to work with her.”
— Tilly Redbourn, @moorheartcopy
“The case studies look amazing—wish I had your way with words!”
— Kevin Wood, F12 Consult
“The home page is more focussed, it's more easy to understand what I do.
Zoe synthesised a lot of information from our phone call and quickly grasped the idea behind the business and pulled out key information
I was especially pleased how little she needed from me. I like how she explains the rationale and asks questions via google docs and email so I can respond in my own time.
It's worth a small investment to gain so much expertise. Zoe is great to work with and quite simply does a really good job without any hassle.””
— Rachel Massey, @otherwaystowalk
Workshops, co-writing, and events
“The facilitator, Zoe, was widely praised for being warm, approachable, and highly knowledgeable. She provided excellent one-on-one guidance, offered helpful prompts and templates, and ensured individual attention for all attendees. Her organized and supportive approach created a generous, inclusive space for contributions.
Many appreciated the focus on finding a unique, authentic voice and using creative processes to enhance their writing and branding.
They appreciated learning and practising new approaches alongside fellow creatives, gaining creative ideas, and having enough personal time with the tutor to work on ongoing projects.”
— Frances Murphy, @bdproducinghub
“I've been to lots of content workshops before and I know how to use the Instagram platform — but this is the first time I've been taught how to actually write my posts.”
— Helen Langdale, @helenlangdale.photography
“I've been meaning to send that newsletter for months and I just needed a bit of a kick up the bum, but now it's ready to go out.”
— Lucy Critchley, @untold.creative
“Had space to think about what I want to achieve with people to bounce ideas off.
It was really helpful to stop and think about what I want to say.”
— Katherine Rathmell, @katherinerathmellprints
“After attending Zoe’s workshop, I realised I had become so focused on the visual content I was sharing that I was entirely neglecting the copy that accompanied it. I was missing important opportunities to connect with potential clients and convert them into paying customers.
I now feel like I have a strategic plan for my copy and am writing in a faster and more focused way than before.
This is the second of Zoe’s workshops that I have attended and I can’t recommend them highly enough. I’ll definitely be booking more in the future.”
— Kate Hall, @kate_hall_design
“Sooo helpful and the most useful training I've been on for content creation. Warm, friendly and accessible.”
— Lorna Gilbert, @lornagilbertceramics
“Thank you Zoe, your workshop really helped me refocus. The discussion brought me so much food for thought, and the exercise was brilliant.
It all brought me so much clarity when it comes to putting personality into my business, which is so important to me.”
— Katie Campion, @informedbirth
“I was feeling uninspired this morning with lots of plates to juggle, but after a quick chat with Zoe at the start she gave me a useful exercise to clear my head to get into the right head space to write my newsletter.
I've come away with a brand new blog and a newsletter which never would have happened without Zoe's newsletter accountability session.
It made me realise how quickly I can write a post - if I can just get my head down and focus!”
— Sophie Greenwood, @thecreativeincubator
“I really loved taking time out with Zoe to reflect on my social media content, how to structure what I'm communicating and making sure my messaging is right, at the right time.
It was also great to talk to other business owners about how to approach social media in the best way”
— Sophie Greenwood, @thecreativeincubator
“It was a really good workshop. It gave me a manageable, flexible way to organise my content calendar.
I think it was really good and it makes a lot of sense, you're amazing!”
— Elena Rubiu, @creative_nenna
“Just wanted to give a shout out to Zoe Pickburn for her fab workshop last night about brand voice.
It gave us all tons to think about and personally will save me a lot of time in the long run.
Would definitely recommend Zoe to help get your words in place if you are struggling to find your business persona or imagining your audience!”
— Joanne Michael, @parentsofsmallbiz
Ready to tell your story? Let’s get started.
Cup of Copy
A fortnightly newsletter with writing tips, tricks and shortcuts you can implement before you've finished your cuppa, plus free downloads to help DIY your copy.
Takeout Copy
An always-kind homepage audit with suggestions to take away. Get confidence in your copy by aligning with your audience, goals and brand voice.
Venti Copy
Voice-led, narrative-driven copy and content written just for you. From untangling your ideas into a new page to a full website re-write to blog posts on retainer.
Say Hi.
Not ready to book? Unsure what exactly you need? Just want a lil chit chat?
Send me a message here for a free copy consultation. Let me know what you’re struggling with in your copy and content, and we can have a quick chat to figure out whether I’m the right person to help.