Telling small business stories

I’m a copywriter helping freelancers, founders, makers, creatives, service providers, small business owners, multi-hyphenates, and other passionate entrepreneurial types write better.

Hi! I’m Zoe, Your local writer friend.

After I had my daughter in 2022, I wanted to find a way to work with the people who get it—the ones weaving their own creative, fulfilling careers alongside an equally creative and fulfilling family life.

We all deserve to feel good about the way we sell our work online. Which is why I approach copywriting a bit differently in The Copyshop.

I’m on a mission to give fellow small and solo business owners the confidence to write website copy that sounds like their truest (funny and weird and heartfelt) selves.

How do I do that? With:

A bit more about me:

I started blogging in 2016, then landed on my feet in a marketing job, where I learned the ropes of content strategy, SEO and copywriting. I experimented to grow my blog and started taking freelance writing clients on the side. I qualified as a journalist and had stories commissioned in the national press and online magazines.

Then I had my daughter and my whole world shifted and turned like a kaleidoscope.

Some things that I used to care about didn’t matter at all, and other things that had felt silly were suddenly urgent and essential. I wanted to spend as much time with my baby as I could, and I wanted to do purposeful work. I wanted to help people like me to strike a chord with their writing— alongside all the other things it takes to run a business whilst forging a life well-lived.

And that’s when I had the idea.

The Copyshop started as a single product: copy audits for small business owners. While the business has grown, the core concept is roughly still the same: helping small business friends write copy that builds a connection with their dream clients.

  • "The only unexpected thing was that you nailed it first time, so very few adjustments needed. I think thats a testament to how well you understood the brief, the audience and the tone."

    Christa Chadwick, @thefoldnetwork

  • "Zoe is clearly experienced and good at kind honesty. I'm now proud of my website and have some new ways to talk about my work on other channels."

    Elinor Perry @plan_a_with_elinor

  • "The whole website makes much clearer sense, both to the reader and to myself. I didn't realise how key copyediting is until now. To have my writing sound like me, but better - a clearer communication of the message - was such an unexpected joy."

    Delia Slucutt, @mixthedots

  • "It's hard to find a good copywriter but I'm really impressed with your work. You get the tone of voice spot on and you understand what we need from an SEO perspective too."

    Matt Haigh, @designjunkiestudio

  • “I loved how simple it was to hand over my thoughts about the homepage of my website and in return receive lots of really well thought out notes of how I could improve it. ”

    Lucy Critchley, @untold.creative

  • “I really loved Zoe’s tone of voice, and the way she conducted the interview was spot on.”

    Tilly Lander-Williams, @moorheartcopy

  • “My home page is more focussed, it's more easy to understand what I do. It's worth a small investment to gain so much expertise.”

    Rachel Howfield Massey, @otherwaystowalk

  • “Would definitely recommend Zoe to help get your words in place if you are struggling to find your business persona or imagining your audience”

    Joanne Michael, @parentsofsmallbiz

  • “It was really helpful to stop and think about what I want to say, and I felt comfortable to ask silly questions”

    Katherine Rathmell, @katherinerathmellprints

  • “I love how you've managed to extract sense from my ramblings. It gave me the feelings I want my pots to provoke”

    Lorna Gilbert, @lornagilbertceramics