Telling small business stories
I’m a writer giving freelancers, small business owners, multi-hyphenates, and other passionate entrepreneurial types copy confidence.
Hi! I’m Zoe
Your local writer friend.
After I had my daughter in 2022, I wanted to find a way to work with the people who get it — the ones weaving their own creative, fulfilling careers alongside an equally creative and fulfilling family life.
Which is why I approach copywriting a little bit differently in The Copyshop.
Of course, I can do done-for-you copy, taking your wild scribbled ideas, unfinished Google Docs drafts and rambling midnight VoiceNotes off your plate and into my virtual studio to whip up gorgeous, narrative-driven copy.
But I also give fellow small and solo business owners the confidence to write their own stories, with workbooks and workshops that guide you step-by-step through the process, co-writing sessions to keep you accountable, and (always kind!) critiques and 1:1s, with actionable edits and suggestions.
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I’ve written words online in some capacity since 2014, first as a blogger, then as a content marketer, a freelance copywriter, an essayist, and a trained journalist.
Now I put all that experience to good use, helping small business owners tell their own stories, from my virtual writer’s studio in Yorkshire.
I still write essays, features, and creative non-fiction exploring topics around motherhood, matrescence, and domestic gender equity — more on that here.
“A really good job without any hassle”
— Rachel Massey, @otherwaystowalk
“It gave me a feeling of warmth and connection”
— Lorna Gilbert, @lornagilbertceramics
“It all brought me so much clarity”
— Katie Campion, @informedbirth