Telling small business stories

I help freelancers, makers, creatives, small business owners, multi-hyphenates, and other passionate entrepreneurial types write better.

Hi! I’m Zoe, Your local writer friend.

After I had my daughter in 2022, I wanted to find a way to work with the people who get it — the ones weaving their own creative, fulfilling careers alongside an equally creative and fulfilling family life.

Which is why I approach copywriting a wee bit differently in The Copyshop.

I give fellow small and solo business owners the confidence to write their own stories. 

I audit the copy they’ve already written, do 1:1 sessions to iron out their brand voice and messaging together, and give them the tools to DIY it in my flagship course: The Copy Percolator.

A bit more about me:

I started blogging in 2016, then landed on my feet in a marketing job, where I learned the ropes of content strategy, SEO and copywriting. I experimented to grow my blog and started taking freelance writing clients on the side. I qualified as a journalist and had stories commissioned in the national press and online magazines.

Then I had my daughter and my whole world shifted and turned like a kaleidoscope.

Some things that I used to care about didn’t matter at all, and other things that had felt silly were suddenly urgent and essential. I wanted to spend as much time with my baby as I could, and I wanted to do purposeful work. I wanted to help people like me to strike a chord with their writing — alongside all the other things it takes to run a business whilst forging a life well-lived.

And that’s when I had the idea.

The Copyshop started as a single product: copy audits for small business owners. While the business has grown, the core concept is roughly still the same: helping small business friends write copy that builds a connection with their dream clients.

The Copy Percolator

Copywriting course

I’ll be your writer pal, checking over your copy with helpful edits and feedback

Takeout Copy

Copy audit

I’ll be your writer pal, checking over your copy with helpful edits and feedback

Copy Date

Power hour

Let’s explore and document your brand voice, or find and tell your brand stories

Venti Copy

Copywriting

Done-with-you writing, where I interview you to wite your story — in your words

  • “To have my writing sound like me, but better - a clearer communication of the message - was such an unexpected joy.”

    — Delia Slucutt, @mixthedots

  • “I loved how simple it was to hand over my thoughts about the homepage of my website and in return receive lots of really well thought out notes of how I could improve it. ”

    Lucy Critchley, @untold.creative

  • “I really loved Zoe’s tone of voice, and the way she conducted the interview was spot on.”

    Tilly Lander-Williams, @moorheartcopy

  • “My home page is more focussed, it's more easy to understand what I do. It's worth a small investment to gain so much expertise.”

    Rachel Howfield Massey, @otherwaystowalk

  • “I love how you've managed to extract sense from my ramblings. It gave me the feelings I want my pots to provoke”

    Lorna Gilbert, @lornagilbertceramics

  • “Would definitely recommend Zoe to help get your words in place if you are struggling to find your business persona or imagining your audience”

    Joanne Michael, @parentsofsmallbiz

  • “It was really helpful to stop and think about what I want to say, and I felt comfortable to ask silly questions”

    Katherine Rathmell, @katherinerathmellprints

  • “I've come away with a brand new blog and a newsletter which never would have happened without Zoe's newsletter accountability session.”

    Sophie Greenwood, @thecreativeincubator

Say Hi.

Not ready to book? Unsure what exactly you need? Just want a lil chit chat?

Send me a message here for a free copy consultation. Let me know what you’re struggling with in your copy and content, and we can have a quick chat to figure out whether I’m the right person to help.