The Copyshop

Helping small creative business owners write their own stories.

Get small biz copywriting tips from a real, messy, human writer

Actually send your newsletter every month:

  • Three prompts in advance (so you always know what to write)

  • Two hours co-writing (so you’re accountable to hit ‘send’)

  • One list-building task (so you’re not emailing into the void)

from £15.00
A person writing in a lined notebook with a black pen on a wooden table. There is a closed black HP laptop, a cup of coffee with foam in a blue mug, and a small green glass bottle nearby.

Does your writing actually sound like you?

Or is it kinda stiled, inauthentic, or wayyy out of date? If you find yourself dithering over the exact words to use, turning to AI because it’s easier than doing it yourself, or putting off writing anything at all (because you don’t want to get it ‘wrong’), I can promise you: You’re not a bad writer. You just need the right support.

A friendly editor. A clear framework. A writer pal to just look over this bit real quick. I’m a freelance copywriter giving small creative business owners the tools and confidence to write their own copy.

Write real, messy, human stories.

A woman with short wavy brown hair and wearing a red top is sitting by a window, holding a cup of coffee or tea, with a small plate and spoon in front of her. There is a vase with dried flowers and a framed photograph behind her.

No one sounds more like you, than you.

Small and solo brands have a unique kind of magic. We can take a stance (without asking for approval). We can move quickly (and fix our mistakes later). We can be real and honest and funny and weird and heartfelt (all at the same time, if we really want). Big corporations pay big money for that kind of human-to-human connection.

There’s power in using your own voice to tell real brand stories — imperfections, quirks and messiness included. I want to take your hand and help you to step into that power with website copy that does that talking for you, and newsletter content that people actually want to read.

In your (perfectly imperfect) voice.

A person holding a smartphone while sitting at a wooden table with a notebook, pen, laptop keyboard, and a cup of coffee, in a cozy café setting.

How I help (the people behind) small businesses.

I’m a UK copywriter, empowering creative entrepreneurs, founder-led start-ups, and companies-of-one with the toolkit for copy with heart and soul, designed for human connection:

Emails people want to read

Email is changing. Subscribers want connection, storytelling, and emails we’re excited to open. I’ll help you write better newsletters.

I want better newsletter content

A website that speaks for you

We all deserve to feel good about the way we sell our work online. Which is why I’m on a mission to give you better website copy.

I want better website copy

  • “I've come away with a brand new blog and a newsletter which never would have happened without Zoe's newsletter accountability session.”

    Sophie Greenwood, @thecreativeincubator

  • “I loved how simple it was to hand over my thoughts about the homepage of my website and in return receive lots of really well thought out notes of how I could improve it. ”

    Lucy Critchley, @untold.creative

  • “I really loved Zoe’s tone of voice, and the way she conducted the interview was spot on.”

    Tilly Lander-Williams, @moorheartcopy

  • “My home page is more focussed, it's more easy to understand what I do. It's worth a small investment to gain so much expertise.”

    Rachel Howfield Massey, @otherwaystowalk

  • “I love how you've managed to extract sense from my ramblings. It gave me the feelings I want my pots to provoke”

    Lorna Gilbert, @lornagilbertceramics

  • “Would definitely recommend Zoe to help get your words in place if you are struggling to find your business persona or imagining your audience”

    Joanne Michael, @parentsofsmallbiz

  • “It was really helpful to stop and think about what I want to say, and I felt comfortable to ask silly questions”

    Katherine Rathmell, @katherinerathmellprints

Let’s have a cuppa.

On a disco call, we’ll figure out how I can help you get your copy done—whether you want to hand the whole thing off to a professional copywriter, or you’re wrestling your own copy and want a helping hand in your corner.