A young woman with brown hair and a beige checkered shirt, wearing a white cardigan with star patches, is sitting inside a cafe or restaurant. She is drinking from a blue mug while working on a laptop, with a reflection of the scene outside visible on the window.

Cup of Copy

Copy and content tips you can implement before you’ve finished your cuppa — in your inbox every other Friday.

You’ll also get access to these downloadable resources:

About page checklist

How confident are you in your About page copy? Its one of the most visited pages on most sites, so make sure you’ve included all the essentials with the exact same checklist I use to write About page copy for my clients.

Longform newsletter template

If you love voicey, story-led long-form newsletters (and always wanted to start your own) this template is for you. This is the exact outline I use to write my own newsletter, with examples and ideas to make it your own.

Brand story plotting

From your backstory, to stories from your day-to-day life, to client success stories, every story you tell needs a defined beginning, middle, and ending. This worksheet helps you turn basic topics into compelling stories.

Blog post template

Lost for words? This is the exact template I use to write blog posts, articles, and essays for clients, press, and myself. The template includes my four-part blog post structure, plus tips to plan and edit each post.

Brand voice journal

Harness the power of your unique brand voice through journaling. Write into these prompts to get a deeper understanding of your brand voice on the pages of your journal. A week of prompts to find your brand voice.

Copywriting services for small business owners

Newsletter content

For emails that people actually want to read

Email is changing. Subscribers don’t always want to be sold to. We want connection, storytelling, and emails we’re excited to open. I want to help you do email marketing better, with a mailing list power-hour, DIY Newsletter Club, or done-for-you email content.

Website copy

For websites that do the talking for you

We all deserve to feel good about the way we sell our work online. Which is why I’m on a mission to give you better website copy, with copy audits for feedback on your own writing, 1:1 web copy power-hours, or done-for-you website copywriting services.