A young woman with brown hair and a beige checkered shirt, wearing a white cardigan with star patches, is sitting inside a cafe or restaurant. She is drinking from a blue mug while working on a laptop, with a reflection of the scene outside visible on the window.

Cup of Copy

Weekly business writing tips for non-writers.

You’ll also get access to these downloadable resources:

Copy that shows what you’re really about

Your About page is probably one of the most visited pages on your website. People are nosey, so alongside telling readers how you can help them, show people exactly who they’re working with before you’ve spoken a word.

About page copy checklist

Homepage copy that feels like home

Your homepage tends to be the catch-all place people just end up on. It needs to be simple enough to give an overview of you and your business, direct readers to the page they really wanted to be on, and quickly build a connection and rapport.

Homepage copy checklist

Sales page copy (without the ick)

Sales pages can feel really intimidating, but they don’t have to be! All a sales page is trying to do is get your offer into the hands of the people who need it. Look at your sales page as more of a guidebook than a guilt trip.

Sales page copy checklist