How often to reintroduce yourself on social media
This quick copy tip came up in the workshop I ran on Tuesday (content marketing for small & solo business owners).
Someone asked how often you should re-introduce yourself on social media. The answer I gave them is that (obviously) it depends, but 2-3 times a year is a good rule of thumb for Instagram — though I wasn't sure I'd ever introduced myself on LinkedIn.
A reintroduction can help you sit top-of-mind with followers, keep your pinned posts up-to-date, and add a little personality in your feed that will (hopefully) connect with your people.
How can you implement it right now?
Go forth and reintroduce yourself on your main social channels.
(if you haven't done it recently. If you have reintroduced yourself recently, you can just kick back and relax in a haze of smugness.)
Try to include...
A little bit about your business (what you do, how you got started)
A little bit about you (to build that personal connection)
A big chunk about who you help & how you help them
A call-to-action (what do you want readers to do next?)