Workshop

Brand voice for main-character energy

Thursday 26 November, 10:00-11:30am, online

AI copy gives me the ick

If your business is built around you—your personality, your expertise, the trust people put in you, the relationships you’ve developed—I am willing to bet money that generative AI cannot do your voice justice.

Particularly for service providers, creative freelancers, and personal brands, your clients aren’t just buying whatever you’re selling. You are brilliant at your thing, that goes without saying. But they’re buying into you, too. So why, oh why, would you leave your main online sales engine (the words on your website) to a machine?

Please be so for real (and I mean that in the most literal sense)

Be a real human person. Use your voice. Lean into being a bit weird and funny and sentimental and enthusiastic and creative and messy and entirely yourself.

Workshop: Write better copy (without AI)

Find your (weird and funny and utterly human) brand voice

Create a framework for writing copy that sounds like you

So you can write better and faster, without turning to generative AI

  • “Warm, approachable, and highly knowledgeable. Appreciated the focus on finding a unique, authentic voice and using creative processes to enhance writing and branding.”

    — Frances Murphy, Bradford Producing Hub

  • “Zoe's workshop for Tribe was insightful, practical and empowering. It was the perfect mix of creativity and strategy with a workshop tailored for self-employed women”

    Christa Chadwick, The Fold Network

  • "I've been to lots of content workshops before and I know how to use the Instagram platform — but this is the first time I've been taught how to actually write my posts."

    — Helen Langdale, Helen Langdale Photography

  • "I had become so focused on the visual content I was sharing that I was entirely neglecting the copy that accompanied it. I was missing important opportunities to connect with potential clients and convert them into paying customers."

    — Kate Hall, Hate Hall Design

  • "t all brought me so much clarity when it comes to putting personality into my business, which is so important to me."

    — Katie Campion, My Informed Birth

  • “Would definitely recommend Zoe to help get your words in place if you are struggling to find your business persona or imagining your audience”

    Joanne Michael, @parentsofsmallbiz

  • “It was really helpful to stop and think about what I want to say, and I felt comfortable to ask silly questions”

    Katherine Rathmell, Katherine Rathmell Prints

  • "Sooo helpful and the most useful training I've been on for content creation. Warm, friendly and accessible."

    — Lorna Gilbert, Lorna Gilbert Ceramics

Brand Voice for Main Characters Brand Voice for Main Characters
Brand Voice for Main Characters
£30.00

You can write better copy (without AI). In this 90-minute workshop I’ll show you how you can:

  • Find your (weird and funny and utterly human) brand voice

  • Use your voice to build a framework for writing copy that sounds like you

  • So you can trust yourself to write better and faster, without turning to generative AI

Thursday 26 November, 10:00-11:30am, online

This brand voice workshop might be right up your street if…

You asked AI to write some copy (just to see what the fuss was about), but the vibes were definitely off

People keep telling you how much easier it is to ask GPT to write stuff, but AI copy gives you the ick

You want to show up as your authentic self but also sound like a professional but also not like that

Oh hey hi! I’m Zoe

I write damn fine copy (if I do say so myself) for small business owners, creative freelancers, service providers, and other brands with more personality than genAI can rustle up.

I started The Copyshop about four years ago, after a career in marketing and training as a journalist.

I’m also a self-employed single mum, a writer gal, and a big fan of going for a coffee and a little treat.