Delete 10% of your words
To make your copy and written content 'tighter,' or shorter.
Concise copy tends to be clear and easy-to-read, and short posts appeal to limited attention spans.
A rule of thumb when editing for conciseness is to cut about 10% of your word count.
How can you implement it right now?
A quick way to tighten up your copy is to delete redundant words.
Head over to the copy you want to make shorter and press ctrl+f to find unnecessary words (and delete them).
Some words and phrases to search for and delete (or replace):
The
Then
That
Just
Really
Very
Quite
I posted about the 10% rule here, so come comment to let me know what other words you need to delete from your copy.