Banish email campaign anxiety

A colleague asked me this week: "Do you ever hover nervously over the send button when you go to email your list and end up putting it off* even though you KNOW the email is fine?"

I call it Email Campaign Anxiety — and yes, I get it all the time.

Even when I know the copy is spot-on and the content is exactly what my readers need, sometimes I get all in my head about hitting send. 

My (very-obvious-when-you-say-it) workaround? Don't hit send, hit schedule.

If you logically know the email is good to go, but you fear spotting a mistake as soon as your cursor leaves the send button, scheduling it feels so much safer. 

ALSO, even if you do send out a little mistake? It probably won't be a dealbreaker (in fact, most people either won't notice, or will find it endearing). 

How can you use it next time you send a newsletter? 

Next time you feel that Email Campaign Anxiety creep in, first: send a test email to yourself and (if you can) read it on a different device to the one you wrote it on.

Make any corrections. Know, in your heart-of-hearts that the email is good (and that any remaining mistakes won't be earth-shattering).

Then, instead of sending it, schedule it for an hours' time. Promise yourself that, if you want to, you can go back and check it again before it actually goes out.

Then walk away, make another cuppa, and forget all about checking it again.