The Copy Percolator

Get un-stuck for words

Your framework for real, compelling, human copy

Person working on a laptop with a cup of coffee on a wooden table near a window.

From someone whose entire job is writing:

Writing copy is hard.

Struggle to find the words and procrastinate yourself out of writing anything. Waffle on into the void until you’ve lost the plot completely.

Or spend so long training a GPT that you may as well have written it yourself (maybe then it would have actually sounded like you).

Copywriting isn’t about word choice, ‘perfect’ language, or your English teacher’s grammar rules; it’s about telling funny, heartfelt and utterly human stories that strike a chord with people—and making a couple of sales along the way (without feeling icky about it).

Introducing The Copy Percolator:

The copywriting class for non-writers

The Copy Percolator is a six-week, self-study course, with 1:1 support via email and WhatsApp, that teaches you to write your own copy.

No AI, no big budgets, just simple frameworks, the tools to make them your own, and a friend to read it over.

You’ll build the foundation to write copy that sounds like you, connects with your dream clients, and helps build your business.

A person writing the word 'Fortune' in a lined notebook with a black pen on a wooden surface.

Feedback from cohort one

  • “It all flows very well, and has been great to really have that space to drill into it all.”

    — Amy Balderston, Invisible Flock

  • “The personalised feedback from Zoe was invaluable.”

    — Sophie Roberts, West Plum Studio

  • “It gave me some great insight into who I’m talking to and why.”

    — Gabrielle Earnshaw, Making Mobile Simple

  • “I found these exercises very interesting and quite challenging”

    — Clem Pickering, clementpickering.com

Enrol

Designed to fit around your work-life-juggle

What’s inside The Copy Percolator?

Six core modules over six weeks:

Find your people, write to them

Seek out your dream clients and customers, and learn how to write specifically to them

Build connection and trust with your big WHY

Defining the vision at the foundation of your marketing strategy to build trust with your audience

Write on-brand (when you don’t feel very on-brand)

Finding and documenting your unique brand voice, so it’s easy to show up as you (or to hire a writer in the future)

Okay, but why you?

Understanding how you do things differently to pinpoint the real value in your product or service

Talking about your thing (without the ick)

Figuring out the core messaging that will help you sell your product or service to people who need it

Storytelling (and storyselling)

Uncovering and telling your brand stories to build an emotional connection with your audience

Inside each module:

The slide deck to walk you through the concepts

The Google Docs workbook you can duplicate and make your own

The workbook in audio format [NEW for cohort 2]

Support and accountability via email

Support and accountability via WhatsApp [NEW for cohort 2]

The Bonuses:

Pre-course coffee call (to review goals so you stay accountable)

A copy audit with edits and feedback (normally £75 for this alone)

Your ‘never-stuck-for-words’ one-pager [NEW for cohort 2]

How to start writing and self-edit your copy mini-module

Lifetime access to materials (including any future updates)

The Copy Percolator is for you if:

  • You’re a creative freelancer, founder-led startup, or small business owner with DIY marketing

  • You wrote your copy when you first started out and it kinda does the job, but you know it could be better

  • You will do literally anything except write your content (because you have no idea where to start)

  • You asked ChatGPT, but it doesn’t quite say what you want it to (or even really sound like you)

  • The thought of writing sales copy, storyselling, or adding a CTA to your content gives you the ick

  • You have great ideas, but you struggle to write engagingly or authentically about them

  • Your business evolves quickly, and you don’t want to pay a copywriter every time your offer changes

Hi! I’m Zoe, your copywriting tutor

I’m not teaching you to be a writer, I’m teaching you to be your writer. 

I’ve helped hundreds of small business owners write better copy. I worked in marketing for almost a decade. I’m a trained journalist with stories in the national press. 

And I’m a damn good writer.

I’m also a self-employed small business owner (and single mum) right here in the thick of it beside you, spinning all the plates and figuring out how to bootstrap my business as I go. 

It's a big part of why I launched TCP: I want to show other heart-centred business owners that DIY copy doesn’t have to be a choice between hours agonising over every word, and settling for generic AI-generated ‘writing’.

Join The Copy Percolator

£150.00
One time

For creative, founder-led businesses who want to write real, compelling, human copy. The six-week self-paced course with 1:1 support, giving you the tools to be your own copywriter. Starts 5th January.

✓ A pre-course coffee call (to understand your goals)
✓ Six modules with slides, workbooks, and audio
✓ Support and accountability via WhatsApp and email
✓ Copy audit with edits and feedback (normally £75)
✓ BONUS mini-module: Start writing and editing your copy