Free Copy

Checklists, cheatsheets and other downloads to give you copy confidence — even when you’re DIYing it.

Nine ways to

DIY your copy with AI

(without pasting straight out of chatGPT)

Each idea includes a fill-in-the-blanks prompt to try out in chatGPT or Google Bard, as well as tips to get the most out of your copy and content using AI.

A checklist to

DIY your About page

with everything you should include

Enchant your dream clients with your story instead of sending them to sleep with a dry personal history — and show them why they need you.

PS. You only need to fill out the form once to access all the downloads and get the Cup of Copy newsletter, too.

Find and document

Your unique brand voice

Using my simple 100-words method

An exercise to help you seek out your brand voice, giving you a thematic tone to draw from whenever you need to write something new.

How to

Repurpose your content

with the centre of gravity method

Different platforms have different audiences — each with unique expectations. Repurpose your content messaging without copy-pasting.

How to

Communicate your values

when writing your copy and content

An exercise to help you communicate your brand values (and persuade your readers to know, like and trust you) with the show-not-tell method.

Can I get you a…

Copy Morning

Co-writing sessions for accountability to publish your newsletter or blog

Cup of Copy

Weekly tips you can implement before you've finished your cuppa

Takeout Copy

Always-kind critiques so you can have confidence in your copy

Copy Date

One-to-one power hours to work on your copy and content with me

Venti Copy

Done-for-you service untangling your thoughts into narrative-driven copy